Looking for a coffee perfume that’s actually wearable? In our review of Akro Awake, we break down why this niche scent is worth the hype.

Below, the fragrances celebrities (and some royals!) swear by. Kim Kardashian: Black Orchid by Tom Ford As was once noted on ...

While the rest of the beauty world is speeding up, ultra-indie perfumers are deliberately slowing down—way down.

Probably the most well known Floral Street perfume, this is so summer-coded without being super sweet or innately beachy.

A Guide to Iconic Scents " article on our blog page. Stay informed with expert tips and insights from Pairfum London.

Insignia’s Eid collection blends contemporary elegance with traditional charm, offering stylish footwear, bags and fragrances ...

Discover which classic perfumes have stood the test of time. Learn why each one became iconic and if you should wear a ...

Discover how the UAE's perfume industry has blended tradition with global trends, turning oud roots into a $748.9 million ...

You can’t go wrong with a fruity floral perfume for summer, especially when it’s a strawberry scent. These are the best to ...