The term “sharbat jihad” reveals a calculated effort to provoke. By co-opting language often used to describe religious ...

The ad featured a player from rival IPL team Sunrisers Hyderabad—Travis Head—prompting further backlash over ambush marketing. This isn’t the first time Patanjali and Ramdev have faced legal ...

Suzanne Vranica covers the advertising and marketing industries and is part of The Wall Street Journal’s media & marketing bureau in New York. During her long tenure on the beat, she’s covered the ...

Panellists from Marshall, Gerstein & Borun, US Soccer, FIFA World Cup 2026, and the US Olympic and Paralympic Committee explore IP and brand protection challenges in the global sporting arena.

And then there is the world of ambush marketing – ingenious but controversial: brands seek to be associated with such big happenings without spending millions on sponsorship fees. Whether you find it ...

Have you been keeping up with Brianna Chickenfry and West Wilson's drama? Find out what happened between the Barstool ...

Types of guerrilla marketing include street, ambient, stealth, viral, experiential, and ambush marketing. Success in guerrilla marketing hinges on authentic brand representation and creating unique ...

If you saw Donald Trump taking a selfie with Pauline Hanson at a polling station in Hobart on Saturday, you weren’t ...