The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...

Priyanka Chopra has delivered some memorable hits during her Bollywood career spanning more than two decades. Recently, the ...

Today, Amul has become a dominant player in chocolates with almost no advertising. Jaiswal believes the approach in organic foods will be similar to that in ice creams. He says the supply of ...

Amul prices: In a matter of good news for the milk lovers across the country, Amul has announced a price decrease. As per the recent update, Gujarat Cooperative Milk Marketing Federation (GCMMF ...

The Gujarat Cooperative Milk Marketing Federation (GCMMF), which markets the popular Amul brand, has announced a Re 1 reduction in milk prices for one-litre packs across India. The move aimed at ...

The Gujarat Cooperative Milk Marketing Federation (GCMMF), the managing entity of Amul, has reduced the prices of its popular milk variants—Amul Gold, Amul Shakti, and Amul Fresh—by Re 1 per ...