Do you have the full picture of how your — and your competitors’ — advertising is performing around the world? According to Nielsen’s 2024 Annual Marketing Report, 72% of global marketers expect their ...

Discover how IPL 2025 is reshaping India's advertising scene, highlighting growth in advertiser engagement and strategic ...

Road signs are asked to deliver a great deal in a very short amount of time. Grab drivers' attention. Be easily understood. Make them want to pull off at the exit and seek out your business, yet ...

Advertising, broadly defined as messages primarily intended to persuade audience members to purchase particular goods and services, is an essential element of any commercial broadcast media ...

Jayen Mehta, managing director of Amul and veteran of the Gujarat Cooperative Milk Marketing Federation (GCMMF), is reshaping India’s most iconic dairy brand—blending scale with agility, tradition ...

Ad volumes for IPL 2025 decline by 1.1% compared to the previous year, according to TAM Sports advertising report for IPL 18.

Despite this surge in advertising variety, the overall indexed ad volume on television for IPL 18 was nearly flat, ...

“The promotion of infant formula by @Amul_Coop, as reported is in direct contravention of Section 9 of the IMS Act, 1992, which prohibits all forms of advertising and promotion of infant milk ...

Comcast Advertising is partnering with Waymark to offer creative production for clients to remove barriers and give advertisers access to premium TV audiences. “Making media buying easy and ...

The Ministry of Defence has confirmed that the British Army’s recruitment advertising budget for the financial year 2025-26 has been set at approximately £18 million. This announcement follows a ...

But not everybody was celebrating the deal. Show Full Article The decision sparked fierce criticism not only from the opposition Congress party but also from dairy unions in Madhya Pradesh, who fear ...

We need a Hall of Famer from Madison Avenue. Meet Gerry Graf, the Chief Creative Officer for SlapGobal, named "Most creative person in advertising" by Business Insider. Gerry has critiqued Super ...