The Amul Butter ad featuring the Amul girl has been appearing on billboards and newspapers for years. Advertising a generic commodity like butter is difficult but Amul hit the nail on the head by ...

As the world rang in 2025, Amul delighted fans with its signature animated doodle featuring the beloved Amul Girl. The artwork depicted the iconic character enjoying slices of bread generously ...

The dairy brand shared an interesting illustration on Instagram featuring the Amul girl alongside the Indian cricketer. In the picture, Bumrah points, raising his finger dipped in butter, while ...

He came up with the Amul Girl idea when he was a manager at the advertising agency ASP. He got the project to reposition the Amul brand and decided to create a mascot that would resonate with ...