Amul is today one of India's most beloved brands, but had it not been for the insistence of its founder, it might have been ...

Rajiv Thakur opened up about his childhood struggles when he had to share 50 grams of Amul Butter with all his siblings.

In this article, we take a closer look at how Amul’s summer marketing strategy turns up the heat, mixing nostalgia, ...

Vadodara: Home-grown dairy giant Amul is nearly a $11 billion co-operative entity. The Gujarat Co-operative Milk Marketing ...

Avinash Nair from Ahmedabad discusses how retaliatory tariffs by the US could benefit Indian dairy exports to the US.

Likewise, high peanut production saw Amul launch peanut butter variants. “Amul’s marketing has been down-to-earth, simple and focussed on the product. They have never used celebrities ...

Amul Butter, Amul Cheese, Amul Ice Cream, among many others. Amul products are market leaders in India across all categories ...

Gujarat Cooperative Milk Marketing Federation Ltd is the world’s largest farmer owned dairy cooperative with 3.6 million ...

It is worth noting that Rs 10 price has been favored in several consumer goods sections, expanding the accessibility of the products to middle-class and lower-middle-class populations.

In the topical shared by Amul, Ashutosh Sharma is seen down on one knee, holding a bat in one hand and proudly displaying a ...

To mark the historic win, Amul shared a topical on Instagram. The artwork features India's captain, Rohit Sharma, sitting on the field in his iconic blue jersey. Rohit proudly holds the coveted ICC ...