That’s where Amul’s recent strategy is making a mark. Over the last few months, the brand has introduced a wave of high-protein products, lassi, coffee, and now kulfi, all offering 10 grams or more of ...

Amul is witnessing a scorching summer surge, with ice cream sales growing 35–40%, says MD Jayen Mehta. Classic flavours ...

Social media users have approved of Amul’s high-protein range, graciously using memes, jokes, and outrageous product requests ...

While a section of people were delighted by the announcement as it meant that they could now have something sweet with a side ...

Amul has expanded its high-protein product range with offerings like Protein Lassi and Kool Coffee, aiming to address Indias ...

Amul's high-protein kulfi sparked memes on social media, with users humorously suggesting additional protein-infused products ...

It is not just “gym bros” that India’s largest FMCG brand, Amul is looking to tap for its ever expanding portfolio of protein ...

Amul launches high-protein kulfi in Kolkata, expanding to paratha, sandwich, snacks, and coffee soon. Game changer for masses ...

The Swadeshi movement aims for a self-reliant India. Companies like Patanjali, Tata, and Amul are bolstering India's economic ...

A senior executive at one of the country's large dairy suppliers said delivery dispatches are being restructured to be ...

Jayen Mehta, managing director (MD) at Amul told Business Standard, "We are now aiming for Amul to be a ₹1-trillion brand in ...

The report also highlights a notable increase in new advertising activity during IPL 18, with 23 new categories and 96 new ...