However, Dr Kurien, the driving force behind India’s dairy revolution, was adamant in his decision. He chose the name ‘Amul’, which is a combination of Anand Milk Union Limited and the ...

What’s cool is that it is an initiative run by Amul, one of India’s most well-known brands. The Amul advertisement is at the Nasdaq MarketSite. It will run for four weeks and is expected to ...

Deshpandé, Rohit, Tarun Khanna, Namrata Arora, and Tanya Bijlani. "India's Amul: Keeping Up with the Times." Harvard Business School Case 516-116, May 2016. (Revised June 2017.) ...

Amul shared a creative topical featuring Ashutosh Sharma.Photo Credit: Instagram/@amul_india The Indian Premier League (IPL) 2025, which kicked off on March 22, is raising the excitement bar one game ...

Sylvester daCunha, along with his wife Nisha, conceptualised Amul’s 'Utterly Butterly' campaign in 1966. He came up with the Amul Girl idea when he was a manager at the advertising agency ASP.

India’s leading dairy brand Amul’s revenue is expected to rise more than 10 per cent to about Rs 1 lakh crore this fiscal due to rising consumer demand for milk and its products. Gujarat ...