Amul launches high-protein kulfi in Kolkata, expanding to paratha, sandwich, snacks, and coffee soon. Game changer for masses ...

“We source the ingredients and use filter processing ... Professor of Marketing at IIM Ahmedabad, picks out how Amul democratised ice cream consumption and became the largest player.

Mehta says it will include a new AmulFed dairy (the manufacturing unit of GCMMF) in Rajkot, new plants across Pune, Ujjain, Kolkata, and Goa, and the expansion of eight ice cream plants.