Meghan Markle Faces Backlash for Using Clothing Brand’s Name for New Lifestyle Venture
The Duchess of Sussex's brand is called As Ever, the same name as an existing clothing brand in New York City.
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Meghan Markle’s As Ever Name Change Was Years in the Making
Meghan Markle’s brand name was changed from American Riviera Orchard to As Ever to reflect the expansive nature of the brand, ...
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How Meghan Markle's As Ever Logo Subtly Honors Prince Harry
Meghan Markle included a sentimental nod to her husband Prince Harry in the logo for her lifestyle brand As Ever, formerly ...
Meghan Markle caught in ANOTHER ‘plagiarism’ row as shop owner whose store shares ‘As Ever’ name hits out
MEGHAN Markle has been caught in another “plagiarism” row as a shop owner whose store is also named “As Ever” hits out. The ...
High-Fashion Hanes? The Iconic Underwear Brand Gets Fresh Update With Urban Outfitters Collab
For comfy, cozy pieces, Hanes has cornered the market, and the brand is a staple in sock drawers (and washing machines) ...
One of the world's biggest booze brands invested in my non-alcoholic drink company. The key to the growing market is giving people a way to unwind.
The cofounder of Hiyo told BI about his career path from amateur biohacker to partnering with Constellation Brands to expand ...
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This Ethical Fashion Brand at Nordstrom Has Tons of Winter-to-Spring Styles I’m Adding to Cart ASAP
Able is a women-led, ethical fashion brand empowering women through sustainable fashion and fair-wage employment. Able’s ...
Meghan Markle's new brand has unexpected impact on New York shop with same name
The clothing brand with the same name as Meghan Markle's As Ever saw a welcome surprise following the duchess's announcement.
20 brands catching Gen Z’s attention right now
How New Balance, The Gap and others made gains with Gen Z buyers.