Another underscored how the ad tugged at heartstrings, replying to Cook's post, "Jesus you guys really tried to tear peoples souls open with this one didn't you." An image of Apple's AirPods Pro 2 ...

This week’s Apple headlines; iPhone Pro camera details, the iPhone SE challenge, Apple Silicon M5 improvements, Apple’s AI ...

The Apple CEO’s latest visit to London saw him give advice on business, talked about his personal story and how Apple ...

Among those it impressed was Elon Musk - the Tesla CEO shared a rare word of appreciation for Apple after Tim Cook posted the ad on X. Musk’s praise for the ad is noteworthy because the ...

As a user, I’ll want to pay for a secure, private, ad-free AI experience, whether Apple’s or someone else’s. That said, Cook’s take on Apple Intelligence being free is in line with what I ...

A recent meeting between Apple CEO Tim Cook and UK Prime Minister Keir Starmer highlights Apple's major and increasing expenditure in the United Kingdom. Reflecting Apple's dedication to the ...

WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more. The wide-ranging interview covers Apple's pivot ...

In an interview with Wired's Steven Levy, CEO Tim Cook said it's hard to imagine his life without Apple. "It's a privilege of a lifetime to be here. And I'll do it until the voice in my head says ...

In a recent interview with WIRED, Apple CEO Tim Cook said Apple had ‘never talked about’ charging for AI—here’s why.