When setting an appointment with a new prospect, it is critical to come across in a professional manner.

When setting an appointment with a new prospect, it is critical to come across in a professional manner. Although you want to sound natural and friendly, that does not mean eliminating a script.

Scripts can be especially useful, particularly those that address common objections or technical concerns. This level of preparation shows respect for the prospect’s time and builds credibility. 4.

Appointment setting drives B2B sales by targeting ideal accounts, personalizing outreach, using multi-channel strategies, ...

In this article, I will break down the current state of outbound appointment setting, predict what we can expect in the near future and provide some strategies for success in the coming years.