Asda has brought back its infamous 'Rollback' money-saving scheme after ditching its price match campaign with Aldi and Lidl. Launched both in store and online, the supermarket's initiative is ...

Asda has ended its Aldi and Lidl price match scheme, just 12 months after it launched. The supermarket’s boss Allan Leighton has ordered the move to help fund a major investment in EDLP price cuts as ...

Asda has axed its price-matching scheme with Aldi and Lidl in a bid to stop “dancing to the tune of the discounters”, according to reports. The Leeds-based firm, which in January 2024 became ...

Asda has just unveiled its new Rollback initiative which will see the prices of more than 4,000 family-favourite products reduced by an average discount of 25% in-store and online. The discounts ...

Asda has ended its price-matching scheme with Aldi and Lidl after just one year. Launched last January, the initiative promised to match the prices of 'hundreds of selected products' against the ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has confirmed it is rolling back prices on more than 4,000 popular products, giving ...

LONDON, Jan 30 (Reuters) - British supermarket group Asda on Thursday launched a major round of price cuts, with "a significant investment" its new boss hopes will kick start a recovery for the ...