Value propositions and price matching are nothing new for supermarkets. However, Asda is on a mission to rip up the rulebook following a tricky Christmas, scrapping its Aldi and Lidl price match ...

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices ...

Initially posted in the Extreme Couponing and Bargains UK Facebook group and scanned at a mere £2, Asda has now affirmed that the price is set at a steady £7.98 up until Valentine's Day.

Asda has even likened their offering to Millie's cookie, but note that their price point is much more affordable for those looking to grab a token gift for their lover. At the time it was posted ...

The supermarket has also enlisted fitness influencer Joe Wicks to front its campaign in a 30-second film set around a boardroom meeting that concludes with the “that’s Asda price” strapline ...

George at Asda shoppers have been raving about a set of 'cosy' pyjamas that are now half-price and feature a personalised touch. The supermarket's Black Letter pyjamas, made of soft satin are ...

A popular supermarket has scrapped its price match scheme after just one year. Asda will no longer meet prices set by Aldi and Lidl, saying it will focus on its own “great prices” rather than ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a ...

Asda has ended its popular Aldi and Lidl price match scheme just one year after it was launched. The supermarket has made the move to help fund a major investment in its permanent price cuts ...

Now Asda, which last week announced it was dropping its Aldi and Lidl Price Match scheme after just 12 months, is in third place after increasing the price of its 300g pack of chicken breasts from ...

Asda has dropped its Aldi and Lidl price match scheme 12 months after it was introduced, in a bid to focus on its own prices “not competitor comparisons”. The supermarket chain is set to launch its ...