The supermarket has also enlisted fitness influencer Joe Wicks to front its campaign in a 30-second film set around a boardroom meeting that concludes with the “that’s Asda price” strapline ...

Joe Wicks has fronted up Asda’s new price cutting campaign (Daniel Hambury/Stella Pictures Ltd) Struggling Asda’s credit rating is under threat if the supermarket fails to turn around its poor ...

It comes as Asda confirmed it is bringing back its Rollback promotion, which will see prices drops on more than 4,000 popular products, with an average discount of 25 per cent. The supermarket ...

A popular supermarket has scrapped its price match scheme after just one year. Asda will no longer meet prices set by Aldi and Lidl, saying it will focus on its own “great prices” rather than ...

Asda has ditched its Aldi and Lidl pledge - and told customers of a big loyalty scheme shake-up because they can no longer earn Asda Pounds on its star products. A message on the price match page on ...

A popular supermarket has scrapped its price match scheme after just one year. Asda will no longer meet prices set by Aldi and Lidl, saying it will focus on its own “great prices” rather than ...

Asda has just unveiled its new Rollback initiative which will see the prices of more than 4,000 family-favourite products reduced by an average discount of 25% in-store and online. The discounts ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a ...

Asda has brought back its Rollback pricing scheme as part of efforts to reverse flagging customer numbers. The supermarket, which saw sales fall in the run up to Christmas, has slashed the prices ...