Rockets of Awesome makes shopping for kids’ clothes easier with home try-on and a personalized site. Sarah Perez. 6:00 AM PDT · July 26, 2016.

Subscription kids' clothing startup Rockets of Awesome has raised $12.5 million in Series A funding as it seeks to become the go-to for savvy parents hoping to avoid seasonal trawls around the mall.

Rachel Blumenthal founded Rockets of Awesome to solve the problem of where to buy cool kids' clothes, and save time. She conceived the idea while running her first startup, online baby registry ...

The brand was one of several similar subscription services that also include Kidbox and Stitchfix Kids. Last year, when Rockets of Awesome nabbed $12.5 million in funding from Foot Locker’s ...