According to Gartner, 77% of B2B buyers report their last purchase as overly complex, arising from information overload and leading to decision paralysis. In this environment, how can companies ...

A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery. The post How ChatGPT search reshapes the B2B buyer’s journey appeared ...

Advanced technologies and personalized experiences fuel B2B e-commerce growth, emphasizing seamless omnichannel interactions ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

With a captive audience of over 100 million viewers, the Super Bowl offers a unique opportunity for B2B marketers to emotionally engage and entertain, build brand awareness, and p ...

DALLAS, Jan. 29, 2025 (GLOBE NEWSWIRE) -- The 2025 B2B Buyer Report from Sana Commerce highlights a pressing issue in B2B ecommerce: while 73% of buyers prefer online purchasing, 81% face ...

In the (relatively) short time since diginomica published my Reaching the B2B Informed Buyer d·book, much has changed. But has reaching the enterprise buyer changed? AI evangelists would say yes - but ...

A simple order can require multiple human touchpoints, taking days or even weeks and putting more distance and friction between the buyer and seller. Adding more complexity to the B2B sales cycle ...

African startups must embrace digital B2B marketing strategies or risk falling behind in an increasingly competitive market. The rise ...

DALLAS, Jan. 29, 2025 (GLOBE NEWSWIRE) -- The 2025 B2B Buyer Report from Sana Commerce highlights a pressing issue in B2B ecommerce: while 73% of buyers prefer online purchasing, 81% face significant ...