AI can help B2B companies analyze customer data—like usage patterns, purchase history, and preferences—to create personalized marketing campaigns. ... Predictive Analytics.

Data analytics plays a pivotal role in enhancing operational efficiency and customer satisfaction in B2B e-commerce. For instance, consider demand forecasting, where historical sales data enables ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Why B2B marketers should be utilising data analytics and how to do itDespite data analytics rarely being utilsed by B2B marketers, its proponents claim that it is the marketers' single best tool for ...

So you're ready to take on the next game-changing business to business (B2B) marketing analytics project… maybe setting up some marketing tests, perhaps testing a predictive response model, or even ...

The Evolution of Customer Engagement in B2B. Over the past decade, the B2B sector has witnessed a shift in customer engagement strategies. ... Using advanced AI and data analytics, ...

This is indicative that there is still much work to be done using best of breed data analytics platforms. Edlyn Collanto, a B2B marketing research specialist at UpCity, a B2B service provider ...

Marketing has been slow out of the blocks, compared to other professions, when it comes to adopting analytics technology that relies on big data. There have been a host of recent studies, including a ...

Four misconceptions about first-party data prevent many B2B companies from taking full advantage of this resource. Here they are, along with a look at why they’re false.

UMD Smith School to host customer analytics workshop . ... (B2B) and business-to-customer ... holds a doctorate in operations management with 10-plus years of data analytics experience.

In the complex landscape of B2B sales, where pricing decisions can make or break multi-million dollar deals, Satish Vadlamani's groundbreaking implementation of a dynamic pricing analytics ...