This article explores seven major trends expected to define the future of B2B commerce based on insights from Forrester, IDC, ...

Let's explore the operational and data architecture challenges that must be solved to roll out credits-based pricing.

Equifax launched its B2bConnect small-to-medium sized business (SMB) data on Equifax Cloud, making commercial marketing data ...

Let's face it: many B2B Customer Success initiatives are missing the mark. In an era dominated by subscription models and a ...

Marco van Kalleveen has a CV that stretches over two decades, and includes time most recently as group CEO of DKV Mobility, the European B2B mobility payment and services platform.

New York, NY, 31st May 2025, ZEX PR WIRE , As 2025 gains momentum, seasoned marketing strategist Elliot Ambalo </strong ...

BCG’s 2025 survey shows 71% of CMOs plan major GenAI investments, with focus shifting to video, personalisation and AI agents ...

Top US ABM companies like Intent Amplify® use AI-driven, personalized strategies to target high-value B2B accounts, boosting ...

Experts say industry is seeing a real shift in how B2B brands approach the upper funnel, and CTV is right at the heart of ...

The future of B2B CX is set to be defined by innovative solutions ... way we understand and interact with our customers. Predictive analytics, for example, allows us to analyze customer data and ...