Enhanced Personalization AI can help B2B companies analyze customer data—like usage patterns, purchase history, and preferences—to create personalized marketing campaigns.

Cleo and Effective Data have expanded their longstanding partnership to drive digital transformation for supply chain-driven businesses across the logistics, transportation, manufacturing, retail and ...

Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already ...

Your customer list may accommodate some complexity in tracking customers across sites, regional, theater, and global HQ. But who is a customer, really? Ultimately you should be able to count the ...

Specific B2B e-commerce case where data analytics played a pivotal role in improving operational efficiency or customer satisfaction. Data analytics plays a pivotal role in enhancing operational ...

Customer analytics is definitely one of the most prominent use cases from the marketing field. Organisations have used analytics to improve multi-channel marketing campaigns in an attempt to better ...

Why B2B marketers should be utilising data analytics and how to do itDespite data analytics rarely being utilsed by B2B marketers, its proponents claim that it is the marketers' single best tool for ...

Four misconceptions about first-party data prevent many B2B companies from taking full advantage of this resource. Here they are, along with a look at why they’re false.

The top data analytics solutions provide powerful, accessible analysis of customer, marketing, operational and IoT data. This article will examine the top all-in-one and specialized data analytics ...

Instructor Ali Pilehvar, a product analytics director for Realtor.com, holds a doctorate in operations management with 10-plus years of data analytics experience.

Data, financial literacy, AI: The skills that matter to B2B marketers in 2024 Data and analytics skills gaps might be worrying B2B marketers, but are they underestimating the importance of critical ...