“About how much time and effort, and on a percentage basis, are you seeing being absorbed by retention marketing in your ... the sales or account management teams to call the customer.

In today’s fast-paced business world, enhancing customer engagement is essential for B2B companies. Clients expect quick, ...

AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer ... platforms for customer insights. However, SAP's success depends on human-led account management ...