The world of B2B demand generation marketing is at a pivotal turning point. Artificial intelligence (AI) has evolved from a ...

It's easy to think that B2B marketing is all about data, ROI, and KPIs. However, decision-makers are still people, and they are motivated by emotions and values. In fact, 44% of consumers are ...

ABX marketing allows B2B SaaS companies to offer highly tailored strategies to engage high-value accounts and maximize ROI.

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the ...

From rising ad prices to delayed campaigns, inflation isn’t just a consumer issue. Here’s what marketers need to know now.

To succeed in 2025, B2B marketing will require agility, technological innovation and authentic engagement strategies.

ASTRAD, under CEO Daniel Macia, has launched a new AI-powered ABM platform to change B2B marketing. The platform applies ...

Data-driven automated email nurturing can help B2B organizations engage with leads ... Tools like HubSpot, Marketo and Pardot use marketing automation to send hyper-relevant messaging based ...

These are the pioneers, the problem-solvers, and the visionaries reshaping industries and redefining what’s possible ...

In today’s fast-paced digital world, businesses must continuously optimize their website, marketing, and sales strategies to ...

At best, they enrich the data with some type of “intent ... We’re here to actually make B2B marketing easier and more ...

6sense, providers of a platform for B2B revenue generation, has launched 6sense Intelligent Workflows, encompassing Audience and Data workflows that centralize omnichannel engagement and data ...