Data-driven marketing is made possible by the vast quantities of data that today can be associated with particular users. If you’re my B2B customer or prospect, I can receive data on products ...

Learn how to make sense of your marketing data. Are you finding it hard to demonstrate the ROI of building a data focused strategy to key stakeholders? Do you want to find the next big idea for your ...

Unification means sharing priorities, building programs together and measuring success in a connected way. It means showing up for the buyer as one brand and one team.

Post-pandemic B2B content marketing demands value-driven, personalized, omnichannel, and interactive content—measured by data—to build trust, engage buyers, and drive qualified leads.

Account-Based Marketing (ABM) is now essential for B2B growth—enabling precise targeting, personalized engagement, measurable ROI, and stronger sales-marketing alignment for scalable, predictable succ ...

Embracing Data-Driven Decision Making. Data-driven decision-making has become essential in B2B marketing, thanks to AI's capabilities. Companies that utilize an analytical approach can gain ...

Building efficiency in a B2B sales funnel is no small task. Between tracking the buyer’s journey, engaging multiple decision-makers and ensuring marketing and sales alignment, the process can ...

Anteriad and Ascend2 find marketers are taking on new roles, and more are becoming confident in their data use, making them 3x more likely to see revenue growthRye Brook, New York, July 08, 2025 ...

Data-Driven Marketing: The Backbone of B2B Strategies. ... Statista reports that in 2024, spending on B2B marketing data in the U.S. will grow by 2.5%, reaching over $3.8 billion.

As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, ... and refining your approach based on data-driven insights.

In the rapidly evolving world of B2B data-driven solutions, transparency and trust are essential for companies seeking to leverage proprietary data effectively. Three companies—China Trading ...

As 2025 approaches, the B2B marketing landscape continues to evolve, driven by changing buyer behaviors, fluctuating market dynamics, and the accelerating pace of technology.