In an era of seamless digital convenience, B2B customer loyalty is more fragile than ever, warns Martha Salinas. But there ...

B2B Marketing Executives" focuses largely on resilience when budgeting the year ahead. Recommendations include investing in ...

Account-based marketing (ABM) personalization delivers up to 300% higher conversion rates, accelerates sales, increases deal size, and drives revenue through targeted, tailored campaigns ...

The entire business must become comfortable with the fact that rigid 12-month planning is guesswork and that it’s not ...

Thai exporters should enter online business-to-business (B2B) platforms to capitalise on the dynamics of global buyers ...

Data-driven B2B lead generation in 2025 emphasizes buyer journey orchestration, targeted content, optimized automation, and advanced analytics to consistently deliver qualified leads and measurable gr ...

Managing multi-currency B2B payments can get complicated really quickly. Between balancing the multiple currencies involved, different regulations, a long list ...

RedCloud believes that digital payment friction is a major barrier to seamless trade across the supply chain. Lack of secure and immediate methods to pay for inventory and stock directly contributes ...

As we shift more and more toward usage-based pricing models in enterprise software, there’s no doubt companies will continue ...

It feels that the only thing linear in marketing today, is the desire for the next big idea or channel. But there are no silver bullets. Customer journeys are complex. They always have been, yet ...

Data privacy and overcoming employee resistance are the two main sources of anxiety for companies investing in artificial ...

On July 16, 2025, Vladimir Galkin acquired 222,222 shares of Newegg Commerce( NEGG -4.54%) through multiple transactions on ...