As B2B buying cycles increase in length, companies are exploring the opportunity of using AI to better personalise customer journeys and align sales and marketing teams, which is helping to shorten ...

In today's competitive landscape, many B2B companies are reviewing their strategies, and that often includes a more careful segmentation of target audiences—both to sell more accurately and to budget ...

Segmentation is a very essential part of the mix making the right target and the right segment identification even more critical than in the past where each "innovation" had some time alone in an ...

Audience segmentation and targeting: Implement advanced segmentation ... enhancing attendee experience and engagement. 5. Post-event analysis and optimization: Conduct a thorough analysis of ...

Also, since your competitors probably don't segment their markets—they are trying to target buyers everywhere they can find them—you would be able to see in which segments you could win. This article ...

Just 36% feel confident in their ability to reach their target audience. This is compared to 46% in the US and 47% in Europe. The findings form part of the “2025 State of B2B Pipeline Growth ...

AI-powered customer analysis uncovers hidden ... improve CX and reduce churn. Smarter segmentation wins. AI-driven customer segmentation sharpens targeting, and it makes marketing campaigns ...