The B2B thought leadership landscape is maturing, with trust-building as the foundation, but paired with specific business objectives.

Segmentation is a very essential part of the mix making the right target and the right segment identification even more critical than in the past where each "innovation" had some time alone in an ...

What are the top challenges B2B firms face with their influencer programs? Do they have dedicated budgets for those programs?

We wrote about it four years ago in the Target Marketing ... come from an analysis of the purchase transactions of the customer population. The process of making the segment assignments is called ...

Report with market evolution powered by AI - The global nicotine patch market size is estimated to grow by USD 494.1 million ...

Check out these helpful websites to boost small business growth. Access tools, resources, and expert advice to advance your ...

Market segmentation is the fancy marketer's term for dividing up the pool of potential customers based on shared characteristics, with the idea of targeting ... 4 Regression analysis on the ...

From innovative technologies to proven methodologies, these industry leaders are reshaping how businesses connect with their target audience and drive meaningful ... prospect lists using Reply's ...

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn, Meta and more. The post 6 B2B paid media platforms where you can ...

LinkedIn report highlights five key trends reshaping B2B marketing, emphasizing revenue metrics, AI attribution, and ...

Make your B2B ads work smarter. Learn how to target high-value decision-makers across key platforms, such as Google, LinkedIn ...

The stock is trading at a bargain-bin valuation, especially compared to its chief peers. The strong Target brand and extensive store network could help it push through current challenges to thrive ...