Remember, VCs are looking at decks daily. Make sure you get to the point and keep it streamlined. Pitch decks should ideally ...

Kaon Interactive introduces Kaon Demo360+ TM, a transformation from 3D Product Tours to value-driven experiences. This ...

A new LinkedIn report highlights ways marketers can improve their tracking and optimization of results. The post Smarter attribution strategies to help B2B marketers prove campaign value appeared ...

Discover how business automation transforms B2B marketing and sales, boosting efficiency, personalization, and revenue growth ...

Discover nine key B2B marketing trends for 2025, from AI-driven personalization to trust-focused data strategies.

Are you a print subscriber? Activate your account. By Ad Age Staff - 1 sec ago By Tim Nudd - 2 hours 32 min ago By Erika Wheless - 2 hours 32 min ago By Erika Wheless - 2 hours 32 min ago By ...

while instant messaging ads redirect users to external platforms like WhatsApp. According to industry players MARKETING-INTERACTIVE spoke to, the new tool is an evolution of its offering but ...

Unlike traditional marketing strategies that rely on polished, corporate-produced messaging, EGC transforms ... this approach has also become popular among B2B brands. In this article, I'll ...

Ogilvy released its 2024 influencer marketing trends report in November 2023. One important section focused on AI. “Meta’s AI Personas ... the use of “micro” B2B influencers to be useful ...

Tom Pepper, LinkedIn’s senior director for marketing ... brand messages in trusted environments,” says Pepper. “In 2025, brand leaders will prioritise building a credible and strong reputation to cut ...