In this episode of Marketing AI SparkCast, Aby Varma, founder of Spark Novus, explores AI adoption in B2B enterprises with ...

With a comprehensive suite of messaging services—including Rich Communication Services (RCS), WhatsApp Business API, Email API, SMS, and advanced Marketing Automation tools—MSG91 is set to ...

However, when it comes to comms, he warns that many B2B tech companies are awful at marketing and their messaging. He says they can get bogged down in brand messaging, which he says is oftentimes ...

Holodeck B2B is a standalone B2B messaging solution. This project includes support for the OASIS specifications for ebMS3 and the AS4 profile. Java based, it will run on most platforms. It is designed ...

Omnisend is an email marketing software ideal for e-commerce business owners. With Omnisend you can create email campaigns, send personalized SMS messages to customers, and send pop-up ...

Learn how to create a buyer persona for your B2B marketing strategy, from identifying your target market to conducting interviews, analyzing data, creating profiles, and validating them.

In the fall of 2024, we published the "Leading the Future" study, sharing a CMO's perspective on AI in B2B marketing. After surveying over 250 participants, we came to one clear takeaway ...

RXBar is countering traditional “New Year, New You” marketing messaging associated with New Year’s resolutions with a campaign that combats “B.S.” in ads, according to a press release. The effort, ...

Your go-to for B2B Marketing Training and Consulting backed by data science, psychology, and—our secret weapon—real-world experience. Join 600,000+ marketers who rely on MarketingProfs for B2B ...

The combination of attributes of each of them shapes how effectively a given marketing message will resonate with them and when ... That richer understanding is best achieved by creating buyer ...

Generating B2B leads ... as buyer personas, market segmentation, customer interviews, surveys, and social listening. By defining your target audience, you can tailor your marketing messages ...