Ahead, meet the boundary breakers of Bustle’s 2025 Beauty Icon Awards.

The Formless Beauty line also boasts blush, lip glosses, faux eyelashes and a 12-piece master makeup brush set. The Masked Singer judge says she couldn't be prouder of what she's created — and ...

The tightlining makeup look is back from the early 2010s, but it's gotten a chic upgrade since the indie sleaze era.

Savannah let her followers know about the launch of "Reframe Beauty", her official beauty line. The brand offersPigment Processor, Compression Complex and Circadian Cream that contribute to soothe ...

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In a competitive prestige beauty retail market, it's smart for the $11 billion retailer to remind consumers that it's part of that. Read Sheryl's full story here.

She's not speaking in her "Simple Life"-era character voice; she's just another beauty-obsessed girl eager ... what I wanted when I was creating this line." Hilton's main goal was to create ...

but it wasn't until she met Sabrina Castenfelt — former private equity investor and Harvard MBA graduate — that creating a beauty line made sense. "Over the last 15 years, I've been approached ...

Agent Nateur — a buzzy beauty line that's committed to sourcing organic or wildcrafted, non-GMO, eco-certified ingredients — fits the bill. The company only uses ingredients that have been ...

The beauty tool craze of the late 2010s ignited like a firecracker, dazzling any and all who desired smooth, poreless skin and next-gen anti-aging technology. But the mania surrounding beauty ...

Promise. I always say the beauty industry doesn’t need more (for the blissfully unaware, we’ve got a serious waste problem over here), we simply need better. Now I say this in the same breath ...

The advertisement is for Utah Beauty Lab and Laser ... “Fake hair is where I draw the line,” she says. “It’s uncomfortable. I feel the same about lashes.” Grenfell finds it difficult ...