Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

Use precise geolocation data. Actively scan device characteristics for identification. Store and/or access information on a ...

The public isn’t the problem. The silence from the top is. In the attention economy, silence is surrender. Trump and his ...

Learn how to use Meta Ads to drive high-quality leads with the right setup, targeting, and ad formats for B2B, local, or ...

We are ranking the top 20 TV commercials featuring current or former Cal athletes. The rankings are based primarily on the appeal of the ads, but the number of ...

Search advertising is perhaps the greatest business model ever created. The potential for generative AI advertising is even ...

Who has it worse? The annual cultural exchange tradition returns with a celebrity-heavy collection of ads that cause psychic damage.

Many people stumble into ad tech from entirely different career paths. But the IAB's Angelina Eng has been in digital ...

Learn which campaign types support Google Ads’ in-market segments, what to do if your niche isn’t covered, and their ...

The DreamWorks legend joined Creatify’s board as the fast-growing startup powers a new era of video advertising with AI ...

Navah Hopkins, someone I have quoted here countless times, and a super respected member of the PPC community, is now the Ads ...

“Our job is to be very in-tune with what’s happening in culture,” she told Campaign. “Not because it’s a trending thing, but ...