Red is the rarest hair color, but to understand why that’s the case, you need a basic grasp of the science. There’s a lot ...

The best fall 2025 beauty trends are anything but mundane. From tousled, sky-high hair to '90s-inspired cool-toned shadow, ...

When considering a hair color change, understanding your skin tone can make all the difference. Jenna Ripplinger, owner of 5° ...

Jacob Schwartz is a hair colorist and the hair color trend ambassador for Schwarzkopf. He's worked with a ton of big names, ...

Best Buy has brought some discounts on your favorite electronics, which are worthy of a salute. The Presidents' Day weekend ...

Makeup artist Frances Hannon quite quickly settled on the vibrant shade of green that would best work on Erivo’s complexion ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Traveling anytime soon? Meet your new companion. Shoppers say this anti-aging eye and lip cream is ideal for travel - see ...

Sharna Burgess is all in her feels. The Dancing with the Stars pro is missing her man (AKA Brian Austin Green) and her “bigger littles” (AKA her four soon-to-be stepsons), and so she’s relishing in ...

Klar & Co won for its Melting Hyaluronic Mask, Sundae Body was a finalist for its Birthday Cake Whipped Shower Foam and IONI ...

“Look around at the front rows during fashion month and a good percentage of women will be wearing her Nevada boots,” Phelps ...