The color cosmetics brand, best known for buzzy offerings like its Hydro Grip Primer and Cooling Water Jelly Tints, is launching at Ulta Beauty ... the Jell-O-like cheek/lip tints, created by ...

If you want the effects of a longwear lipstick and the finish of a glittery gloss, opt for one of the newer shimmer shades of ...

The skin care industry offers shoppers with mature skin a near-endless array of options — I can’t count how many anti-aging ...

Previously only available in Sephora stores, the oft-viral color cosmetics brand will enter more than 600 Ulta doors in March ...

Yes, these really are a good as they seem. View Entire Post › ...

An ELLE editor says: “The best part of these tinted lip balms is how they help plump your lips while adding color. I love ...

If you're new to the brand, here are some of the best Sheglam lip products that you can try in 2025. The Mirror Kiss ...

If you search “lip combos” on YouTube or TikTok, chances are every video will have a common denominator: lip liner. And not just any lip liner; many of these videos feature lip liners in deep, dark ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate ...

I hate to do this — to tease you with the possibility of a fancy lip balm — when the truth is that Vaseline, the classic, the staple, is the best overall pick. It outperformed our previous ...

A shopping editor reviews Mac’s new Sleek Satin lipstick. Shop the nude lipstick that Martha Stewart wore in the shade ...