Black-and-white advertising gets consumers to focus on basic product features while color advertising can influence consumers to pay more for products with unnecessary extras, a new study suggests.

(Illustrating the point, an array of black-and-white kitchen ideas can be found in the pages of AD.) While injecting the food prep areas with a jolt of darkness can be intimidating, it’s a bold ...

For years, an image has gained popularity online for supposedly depicting a black-and-white advertisement from the 1990s that predicts future prices of a vacation, "basic car" and "burger and fries." ...