One of the reasons why SKIMS is very successful is its collaboration with major brands. This business strategy created limited edition drops and fueled revenues for SKIMS and its partnerships. It's ...

Warner Bros. Discovery is the latest publisher to integrate with an offering that has been piloted by Coca-Cola and GroupM Wavemaker.

The last five years saw our industry’s conventional models of ad targeting and measurement evaporate with the regulatory and cultural shift toward privacy. But out of these ashes, the advance of clean ...

Fast food chains are known for their consistency, but sometimes they do some pretty surprising collaborations. These are the ...

On Valentine’s Day, Black Star Pastry and QT Hotel & Resorts released a campaign designed to celebrate “love and heartbreak”, ...

From heritage festivals to digital shopping bonanzas, 2025 presents several opportunities to engage with China’s ...

OkCupid and La Colombe Coffee Roasters joined forces for a labor of love – launching Love Over Lattes, singles coffee happy ...

In a move that has sparked excitement among basketball fans and anime enthusiasts, the Los Angeles Lakers have announced a thrilling collaboration with the popular anime series One Piece. This ...

Nozipho Ntshangase Announces Her Latest Brand Collaboration. She is definitely in her winning girl era. A few days ago, Nozipho Ntshangase announced the news of her new podcast, Life Lately. She is ...

Collaboration with creators isn’t just ... reinforcing its power as a discovery engine. A compelling example of Brand Fusion comes from Rainmaker’s partnership with Unilever’s Knorr brand ...