German engineering company Heidelberger Druckmaschinen (HEIDELBERG) has finalised an agreement with the POLAR Group to ...

Brand still wins, even in AI search. Stephen Kenwright breaks down how TV ads, trust, and strategy shape visibility across platforms.

Why pharmaceutical brands must act on digital trends nowBy Calum GriffinI've just witnessed the end of traditional pharmaceutical marketing. At this year's major oncology conference, I watched as ...

International visitors are especially fond of hands-on traditional craft experiences and OCOP products in Hoi An ancient town ...

If brands invest in grassroots sport, their investment will deliver long after the big tournament buzz. Brands are missing ...

The Trade Promotion Agency under the Ministry of Industry and Trade recently organised a trade promotion campaign in the ...

Ranjan called the new job a "humbling" chance in an internal note and also talked about how his mentor, Prashanth Mani, who is the Managing Director for APAC at Motorola, helped him shape his career.

Today’s Forbes CMO newsletter takes a deep dive into the UN Global Compact’s blueprint that outlines how marketing leaders can use their brands to make a difference.

Trade-only operator USAirtours has recruited Luke Harvey to the newly-created role of head of marketing ahead of a new brand ...

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

Heidelberg’s long-standing relationship with post-press manufacturer Polar Group is entering a new era, with Heidelberg set ...

We look at how Smurfs reboot built a wide-reaching marketing campaign around Rihanna, blending music, fashion, family events, ...