Should you focus on lead generation or brand awareness? Discover why aligning both is key to driving sustainable marketing ...

Brand still wins, even in AI search. Stephen Kenwright breaks down how TV ads, trust, and strategy shape visibility across platforms.

German engineering company Heidelberger Druckmaschinen (HEIDELBERG) has finalised an agreement with the POLAR Group to ...

Why pharmaceutical brands must act on digital trends nowBy Calum GriffinI've just witnessed the end of traditional pharmaceutical marketing. At this year's major oncology conference, I watched as ...

MANN-FILTER has earned dual honors at this year’s German Brand Award, recognizing its outstanding brand work. The company’s ...

If brands invest in grassroots sport, their investment will deliver long after the big tournament buzz. Brands are missing ...

The Trade Promotion Agency under the Ministry of Industry and Trade recently organised a trade promotion campaign in the ...

HEIDELBERG has agreed to acquire the Polar Group's technology, intellectual property, and brand rights, together with further assets.

Ranjan called the new job a "humbling" chance in an internal note and also talked about how his mentor, Prashanth Mani, who is the Managing Director for APAC at Motorola, helped him shape his career.

Marketers continue to face recruitment challenges as a fifth of brands expect to make cuts and the majority say staff levels ...

Trade-only operator USAirtours has recruited Luke Harvey to the newly-created role of head of marketing ahead of a new brand ...

Heidelberg’s long-standing relationship with post-press manufacturer Polar Group is entering a new era, with Heidelberg set ...