Visual marketing drives impulse purchases. Grasping attention becomes even more critical when discounts are involved. A ...

Just days after Thunderbolts hit cinemas, Marvel Studios pulled off a cinematic sleight of hand and rebranded the antihero ...

A closer look at how anti-smoking campaigns have changed over the years, in India and around the world, shaped by evolving ...

At the India Communication Summit 2025, Shuvadip Banerjee from ITC discusses the vital adaptation strategies brands must ...

Safari Hypermarket, one of the leading retail chains in Doha, is advancing its business by utilising all possible areas of ...

The Instagram campaigns revolve around clarity, speed and relevance. However, when you’re running many promotions or launches ...

Programmatic DOOH has seen rapid growth over the past year and is forecast to account for 16% of OOH ad spend in 2027 (up ...

Dhoni steps out of a poster in Dettol’s new TVC to help a nervous teen cricketer stay cool under pressure with the Icy Cool range offering 3x intense cooling ...

"Hong Kong Airport's 'Transit of Life' campaign boosts brand preference, social media buzz, and travel bookings by 865%." ...