Rei Inamoto, founder of I&CO, argues for a reevaluation of the traditional marketing funnel.

The L'Oréal-owned brand has become a global phenomenon by tapping both dermatologists and influencers to broadcast its bona ...

At the INMA South Asia News Media Festival in Mumbai, legacy publishers, tech disruptors, and brand leaders showcased how ...

Marketing without brand strategy is noise. And the world is full of it.

Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and strengthens your brand.

Executives from Niagen Bioscience, Pushly, and VidaCorp discuss brand evolution. Learn why authenticity, community, and AI are key to building a resilient brand.

How brands can make better use of loyalty data Loyalty programs need to go beyond discounts if brands want to stay relevant amid increased competition.

Conclusion Digital marketing in India has evolved very quickly into a global force, reshaping how brands create their presence, approach consumers, and earn revenues across boundaries.

A unified brand identity enables not only greater recognition, but it also helps build trust, gain loyalty and, as a result, increase conversions.

Jimmy Fallon made his way to Cannes to tease 'On Brand,' a new NBC marketing competition series which he'll be hosting and executive producing.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...