In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

A good content marketing plan guides your content creation and distribution, keeping you grounded, organized and on track.

Influencer marketing has gone from the fringes of the "Mommy Blogger" era of the early 2000s to one of the dominant platforms ...

Here are 5 reasons your content promotion plan doesn’t work ... create versions of your brand or company on different channels and post long-form content there. Omni-channeling just makes ...

PALM SPRINGS — DSW Designer Shoe Warehouse Chief Marketing Officer Sarah Crockett has been keeping an eye on the flurry of brand refreshes and rebrands in the recent past for lessons about ...

In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have ...