With Amazon Prime Day in full force, marketers are navigating one of the biggest retail events of the summer. But this Prime ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set ...

Cooperation expected to drive targeted awareness and ecommerce sales to the brand through LQR House’s proprietary marketing channels ...

Humor isn’t just fun — it’s a powerful sales tool. Learn how using humor in marketing builds trust, drives engagement, and strengthens your brand.

Ford became the top-selling brand in the U.S. for the first half of the year ... "This was the quickest mobilization of a marketing plan that I can remember. They pulled it together over a weekend. It ...

A 54-year-old brand, Amtrak has not typically been known as edgy or particularly resonant with Gen Z. But that’s changing, as the brand pursues a social-first strategy that’s helping it better ...

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

The plan includes Hemi V-8 engines and mechanical bull rides, among other things.

Creators undeniably stole the show at the Cannes Lions International Festival of Creativity last week.

Marketing without brand strategy is noise. And the world is full of it.