In our 'Marketing Excellence' themed month Sunil Ramkali discusses how to deliver an effective pharmaceutical global strategic brand plan. Developing your global strategic brand and tactical plan ...

With the rise of agentic AI across organizations, marketing leaders can begin planning for this future by identifying key ...

A good content marketing plan guides your content creation and distribution, keeping you grounded, organized and on track.

A new spot and a free coffee promotion on the Monday after the big game are part of the chain’s marketing-powered turnaround ...

This insight created a meaningful differentiation and a unique position from Viagra, and led to significant marketing ... plan, it is for illumination of the path forward. MM should measure brand ...

Different price-promotion types have different influences on sales and brand perception in the premium automotive market. Direct-price reduction has the strongest positive impact on sales numbers.