Why so-called third spaces are as effective in influencing buying decisions as they are in creating connection.

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI ...

Marketing is more than just a battle for consumer attention—it’s a relentless competition for relevance, credibility, and ...

One of the most effective ways companies ensure longevity and profitability is through a well-balanced brand portfolio, ...

Nidhi Gupta, Director of Crossword Bookstores opens up about the brand’s changes following the acquisition, current ...

Hanesbrands, like many apparel producers, struggled with pandemic-related shipping delays and supply issues. Further, the company faced higher input costs, such as cotton, energy, and wages, in 2022.

The Consumer Products-Discretionary industry remains dynamic, characterized by evolving consumer preferences, economic ...

Given Yakult’s record in attaining 2%-4% penetration in many emerging markets, upside potential in the areas outside three first-tier cities—currently representing 80% of Yakult’s target population in ...

A tectonic shift is underway in the worlds of media and marketing—one that has gone largely unnoticed by mainstream observers ...

Borntostandout will use Series A funds to expand in the U.S. and Europe.

We recently published a list of the 10 Most Undervalued Small-Cap Stocks To Invest In. In this article, we are going to take ...