Brands worldwide are starting to favor user-generated content creation over influencer marketing and other kinds of social ...

Why so-called third spaces are as effective in influencing buying decisions as they are in creating connection.

AI tools from Daivid, Alembic and Wpromote are helping brands reduce wasteful ad spend in the profligate age of generative AI.

Marketing is more than just a battle for consumer attention—it’s a relentless competition for relevance, credibility, and ...

One of the most effective ways companies ensure longevity and profitability is through a well-balanced brand portfolio, ...

Nidhi Gupta, Director of Crossword Bookstores opens up about the brand’s changes following the acquisition, current ...

Hanesbrands, like many apparel producers, struggled with pandemic-related shipping delays and supply issues. Further, the company faced higher input costs, such as cotton, energy, and wages, in 2022.

Given Yakult’s record in attaining 2%-4% penetration in many emerging markets, upside potential in the areas outside three first-tier cities—currently representing 80% of Yakult’s target population in ...

We recently published a list of the 10 Most Undervalued Small-Cap Stocks To Invest In. In this article, we are going to take ...

Nidhi Goel Gupta, Director of Crossword Bookstores opens up about the brand’s changes following the acquisition, current ...

Unilever is back in the DTC-buying business as it nears a takeover of sustainable deodorant brand Wild. Its last attempt at ...

Under this partnership, Roll Dot Agency will drive brand strategy, creative communication, and digital marketing for Ardent ...