Will Generative AI Usher In A New Age Of Creativity For Brands?
To avoid alienating the creative community, brands must prioritize ethics and artistic integrity when integrating AI into ...
MediaPost8d
Brands Are Likely To Find Undivided Attention From Movie-Goers
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UTA Agent Chloe Popescu Named Oscar de la Renta Chief Marketing Officer
UTA agent Chloe Popescu has been named chief marketing officer at Oscar de la Renta. In her newly created role, Popescu will ...
Creative and Marketing Execs Discuss AI’s Present and Future in Film at Sundance: ‘It’s Going to Touch Every Single Aspect of Production’
The Variety & Adobe The Future of AI Filmmaking panel at Sundance featured a conversation about how AI is being used in entertainment.
Why Would Warner Bros. Fire Its Marketing Chief Ahead of Its Riskiest Movie Slate in Years?
Warner Bros. 2025 slate is populated almost entirely by expensive, original swings. So why did the studio fire its marketing chief Josh Goldstine?
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DreamWorks Animation bolsters film promotion through mobile video
“To make promotions even better, movie trailers should be delivered anytime ... the overall goal here is to build up brand awareness in the week leading up the film’s release.