To avoid alienating the creative community, brands must prioritize ethics and artistic integrity when integrating AI into ...

Television is no longer just a storytelling platform—it’s a luxury brand playground. With The White Lotus season three ...

Remember that Christmas movie "Miracle on 34th Street," where Macy's in-store Santa, Kris Kringle, sends a frazzled shopper ...

Taking a stylish and cinematic approach, DKNY’s spring campaign features Lila Moss as the new global face of the brand. In ...

NEW YORK, Feb. 13, 2025 (GLOBE NEWSWIRE) -- As a continuation of its New York Stories, DKNY shifts focus from literature to ...

A great ad is more than just visuals. Have you ever watched a beautifully shot commercial that felt off? Chances are, the ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

On June 6, 2024, the North Texas film community was rocked by the abrupt closure of all five of the area's Alamo Drafthouse ...

Cola, achieved billion-dollar brand status in 2024, becoming the 30th in the company's portfolio. Coca-Cola's strategic marketing and digital expansion in India played a key role. The global beverage ...

The Sydney Swans has announced the launch of its highly anticipated 2025 brand film that approaches storytelling in sports ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

Ormax Media has launched Ormax Mpact, a state-of-the-art Brand Lift Measurement tool designed to help marketers and ...