To avoid alienating the creative community, brands must prioritize ethics and artistic integrity when integrating AI into ...

Television is no longer just a storytelling platform—it’s a luxury brand playground. With The White Lotus season three ...

Remember that Christmas movie "Miracle on 34th Street," where Macy's in-store Santa, Kris Kringle, sends a frazzled shopper ...

NEW YORK, Feb. 13, 2025 (GLOBE NEWSWIRE) -- As a continuation of its New York Stories, DKNY shifts focus from literature to ...

On June 6, 2024, the North Texas film community was rocked by the abrupt closure of all five of the area's Alamo Drafthouse ...

Taking a stylish and cinematic approach, DKNY’s spring campaign features Lila Moss as the new global face of the brand. In ...

Cola, achieved billion-dollar brand status in 2024, becoming the 30th in the company's portfolio. Coca-Cola's strategic marketing and digital expansion in India played a key role. The global beverage ...

The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media feeds have turned pink as Mattel has coordinated lots of brand partnerships ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

Marketing and branding in Nigeria have undergone a remarkable transformation over the decades. From the days of hand-painted billboards and radio jingles to the modern era of social media influencers ...

Warner Bros. 2025 slate is populated almost entirely by expensive, original swings. So why did the studio fire its marketing chief Josh Goldstine?

Mk2 says the partnership "opens up opportunities to local distributors and brands who are seeking out Letterboxd’s highly engaged film-loving audience." ...