Striking the right balance between centralized brand control and local judgment is no longer optional. It’s fundamental.

From crypto coins to bibles, overseas development deals to an upcoming line of cellphones, Trump family businesses have raked ...

Whether you're interested in tool distribution, car washes or quick-lube service, these 10 automotive franchises are the top ...

The current owners of Fuller Collision Group are leveraging their hard-earned reputation and modern marketing strategies to ...

Aris Singleton took over Thank God It's Natural after the death of her aunt and company founder, Chris-Tia Donaldson.

Where many economists, CEOs and workers see potential lost jobs as AI replaces human workers, Pankaj Monga sees a tool for ...

Sterling Perfumes’ vision is to be recognised worldwide not solely as a perfume company, but as a lifestyle curator that ...

There are plenty of free generative AI tools available online that small businesses can use to support their marketing ...

During a recent panel discussion, marketing leaders shared how emotion, immersion, and AI are transforming customer ...

There's a reason your favorite brands can't stop beefing on social media. Researchers call it the 'rivalry reference effect.' ...