The backlash surrounding Poppi's Super Bowl campaign speaks to a new era of anti-extravagance in influencer marketing.

Social Revolt sets a high bar for other marketing firms, proving that partnering with the right agency leads to long-term, measurable growth. The key lies in working with dedicated professionals who ...

Brands need to stop treating influencers like ad placements and start treating them like true equity partners.

Meghan Markle has not had a smooth start with the rollout of her newly renamed brand, As Ever, and royal insiders had a thing ...

For independent Los Angeles-based agency and consulting firm Wild Card Creative Group (WCCG), the goal – past and present – ...

Best-selling youth music brand Kidz Bop is headed back to Southern California area this fall with the all-new “Certified BOP ...

Kidderminster-based entrepreneur Nicole Heaton is proving that social media isn’t just for scrolling - it’s a powerful tool ...

Meghan Markle has suffered a major blow after royal fans share their dislike of her brand's new name, As Ever. Taking to ...

And this week, the Greater Sacramento Economic Council announced the result, a new regional brand: “Be more. Do Greater Sacramento.” “To ‘be more’ means to live your absolute best life,” Wendy ...

This franchisee is ready to go independent and create a dessert-focused brand that he hopes will be KC's next iconic company.

Shanti Banaras, a designer Banarasi sarees and Indian clothing brand was born out of recognising the decline of real zari—an ...

Nadia is the Chief Marketing Officer and Joint Managing Director of Parle Agro. She was born in California, brought up in ...