Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

Brand language is made up from three components, all of which are equally important. These are the voice, tone, and messaging ...

Upfronts, TV’s biggest players didn’t just compete – they aligned. From Netflix to NBCU, a clear consensus emerged: live ...

After sitting out the acquisition market, RADCO returned this week with its first buy of this cycle. The Atlanta-based owner, manager and developer has acquired Legacy at Riverdale, a 615-unit ...

The very first Campaign Brief WA Agency of the Year award was presented 38 years ago, in 1987, to JB&B. JMA Ogilvy & Mather claimed the title for the following two years, before 303 broke through in ...

Music industry news in this week's Executive Turntable includes Legends + ASM Global, Outback Presents, Armada Music, Rolling ...

On, with the help of Zendaya, Roger Federer, and Elmo, keeps defying revenue expectations on its way to a $20 billion market ...

Hershey is doubling down on innovation in 2025, unveiling a bold product lineup and a transformed packaging strategy at this ...

Under Armour faces declining revenue, weak DTC and footwear sales, and tariff uncertainties, complicating its turnaround ...

Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy ...

British cigarette maker Imperial Brands said Wednesday that CEO Stefan Bomhard will retire after serving five years in the ...

Food On Demand Conference, held May 5-7 in Las Vegas, marketing leaders from a trio of franchise brands shared new and ...