New Delhi: Automotive manufacturing group Kinetic has appointed Value 360 Communications as its public relations partner to ...

Be it Nike’s creative partnerships or Dove’s community-driven campaigns, influencers are shaping the brands they are working ...

Haier Group proudly announces that it has been ranked 54th in the 2025 Kantar BrandZ Top 100 Most Valuable Global Brands, ...

Brand language is made up from three components, all of which are equally important. These are the voice, tone, and messaging ...

In a media landscape where visibility matters, entrepreneurs are turning to content marketing and "do-it-yourself public ...

After sitting out the acquisition market, RADCO returned this week with its first buy of this cycle. The Atlanta-based owner, manager and developer has acquired Legacy at Riverdale, a 615-unit ...

The very first Campaign Brief WA Agency of the Year award was presented 38 years ago, in 1987, to JB&B. JMA Ogilvy & Mather claimed the title for the following two years, before 303 broke through in ...

With each appearance, Gupta reinforces one truth: boAt is Aman. Aman is boAt. It’s a brand strategy few Indian startups have pulled off with such intensity. And for a while, it’s worked wonders.

In the June issue of Radio Ink Magazine, we spotlight this year’s Medallas de Cortez Marketer of the Year finalists.

It just requires a little upscaling of the brand strategy game. Traditionally, brand teams stored plans and important data in static documents like PowerPoint decks or spreadsheets, leading to a ...